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	<title>Online Identity and Reputation &#187; Content Aggregators</title>
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	<link>http://online-reputation.axiopole.info</link>
	<description>Personal Branding &#38; Corporate Branding in social media</description>
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		<title>How to Create and Manage your “Personal Brand” on the Internet (Online Personal Branding)</title>
		<link>http://online-reputation.axiopole.info/2008/08/20/create-and-manage-your-personal-brand-online-personal-branding/</link>
		<comments>http://online-reputation.axiopole.info/2008/08/20/create-and-manage-your-personal-brand-online-personal-branding/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 14:45:29 +0000</pubDate>
		<dc:creator>Olivier Zara</dc:creator>
				<category><![CDATA[Content Aggregators]]></category>
		<category><![CDATA[CV 2.0]]></category>
		<category><![CDATA[Definitions - Concepts]]></category>
		<category><![CDATA[Personal Branding]]></category>

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		<description><![CDATA[For most of us, job security and the possibility of spending our entire career at the same company are things of the past. Now we have to manage our careers in a different way. To sell their goods and services, most companies have a marketing department that handles everything from brand strategies and packaging to [...]
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		<title>Classifying the tools of online reputation management</title>
		<link>http://online-reputation.axiopole.info/2008/02/25/classifying-tools-of-online-reputation-management/</link>
		<comments>http://online-reputation.axiopole.info/2008/02/25/classifying-tools-of-online-reputation-management/#comments</comments>
		<pubDate>Mon, 25 Feb 2008 14:59:37 +0000</pubDate>
		<dc:creator>Olivier Zara</dc:creator>
				<category><![CDATA[Cleaning Tools]]></category>
		<category><![CDATA[Content Aggregators]]></category>
		<category><![CDATA[Definitions - Concepts]]></category>
		<category><![CDATA[Evaluation Systems]]></category>
		<category><![CDATA[Monitoring Tools]]></category>

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		<description><![CDATA[ertain services, such as Google with its PageRank algorithm or eBay, owe the lion&#8217;s share of their success to their reputation management systems, even though these do not represent their core offering. Thus, one can argue that reputation management is sometimes a very useful “add-on.” One could even go so far as to define Google [...]
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